Fans and teams can be more united. This is the guiding principle of FanForward Inc. We promote fan engagement by enhancing the experience of watching sports

What if your loyalty is celebrated in the stadium by the team you've been supporting for 10 years

What if you have your own fan zone and meet with your favorite player by upgrading your status

What if you can feel the intensity of the game through the T-shirt you are wearing that synchronizes with your favorite player's heartbeat

What if you can experience the bottom of the 9th in a tied game with a full count and bases loaded from the batter's perspective.

What if...

FanForward believes that as teams grow, fans and relationships between fans and teams can be further enhanced. Fans receive power and fulfillment from their favorite teams, and the best teams are supported by a highly engaged fan base. Technology has unlocked a greater ability to engage fans and improve the fan experience.

We push fans and teams further forward. FanForward


Nori Kawana

Nori Kawana


B.LEAGUE special project leader, Athlete Society Advisor

Former Engagement Manager at McKinsey & Company, Focus on Retail, CPG industry and B2C marketing, led probono-work for one of the Sports Associations

Press Officer for National Team of Japan, World Baseball Classic 2013

Automotive Business Division, Mitsubishi Corporation including 2 years assignments in England and Poland

MBA, Kellogg School of Management, Northwestern University, majored in Marketing and Organization

Bachelor of laws, Keio University, Chief Student Manager of Varsity Baseball Team

Dai Tamesue

Dai Tamesue


First Japanese sprinter to win a medal in a track event at a World Competition. Current Japanese record holder for Men’s 400 meter hurdle (as of January 2017). Bronze medalist of the 2001 World Championship in Edmonton and the 2005 World Championship in Helsinki.

Represented Japan for Sydney, Athens, and Beijing Olympics. Started running professionally in 2003. Retired from 25 years of competitive athletics in 2012.

Pursuing ways to pass on the benefits of sports into society through associate organizations; Athlete Society (Chief Administrative Officer, Founded 2010)andXiborg (Founded 2014 ).

Assigned to Bhutan’s Olympic Committee (BOC) ambassador in April 2015. Continues to support countries that are limited in Olympic medal experiences. Other assignments include;

Specially assigned researcher for the Research Center for Advanced Science and Technology in Tokyo University (2014) Member of the evaluation committee for the New National Stadium reconstruction planning procedure of the Ministry of Education, Culture, Sports, Science and Technology (2015) Sports Legacy Project management committee member for the Tokyo Marathon Foundation

Kenji Hara

Kenji Hara

Chief Engineer

Ex-CTO of Chintaijyoho Corporation for 4 years. Developed Cashback Chintai, portal site for rental.

Big data engineer at NTT Communications for 5 years.

Developed BuzzFinder, which uses Hadoop to process big twitter data and analyze trend words, etc.

Master of information science and technology, University of Tokyo.

Yuki Kasatani

Yuki Kasatani

Project Manager

Professional Sailor for Japan SailGP Team competing at the global sailing championship 'SailGP'. Also competed for 'America’s Cup', the most prestigious sailing competition as a member of SoftBank Team Japan.

Customer Success Division at Coconala Inc, introduced the latest SaaS and internal procedure to improve Customer Satisfaction.

Risk Management Division at Mitsui & Co., Ltd., performed credit examination for trading and investing business in the chemical industry.

All Japan Rowing Champion in 2013. Bachelor of Commerce, Hitotsubashi University, Captain of Varsity Rowing Team.


■Company name:FanForward Inc.

■Address:Asia Building 6F,1-12-16 Jinnan, Shibuya-ku, Tokyo

■Founded:October, 2016

■Representative Director:Masanori Kawana

■Business domain:Sports/music entertainment, fan engagement


We are looking for talents who are excited about revolutionizing Asian sports entertainment business and seeking to support our initiatives.

Experienced full-stack engineers or even students who aspires to develop together with the company are welcome! Look forward to sharing what we do in more details.