Fans and teams can be more united. This is the guiding principle of FanForward Inc. We promote fan engagement by enhancing the experience of watching sports
What if your loyalty is celebrated in the stadium by the team you've been supporting for 10 years
What if you have your own fan zone and meet with your favorite player by upgrading your status
What if you can feel the intensity of the game through the T-shirt you are wearing that synchronizes with your favorite player's heartbeat
What if you can experience the bottom of the 9th in a tied game with a full count and bases loaded from the batter's perspective.
FanForward believes that as teams grow, fans and relationships between fans and teams can be further enhanced. Fans receive power and fulfillment from their favorite teams, and the best teams are supported by a highly engaged fan base. Technology has unlocked a greater ability to engage fans and improve the fan experience.
We push fans and teams further forward. FanForward
Founder & CEO
B.LEAGUE special project leader, Athlete Society Advisor
Former Engagement Manager at McKinsey & Company, Focus on
Retail, CPG industry and B2C marketing, led probono-work for one of the Sports Associations
Press Officer for National Team of Japan, World Baseball Classic 2013
Automotive Business Division, Mitsubishi Corporation including 2 years assignments in England and Poland
MBA, Kellogg School of Management, Northwestern University, majored in Marketing and Organization
Bachelor of laws, Keio University, Chief Student Manager of Varsity Baseball Team
Co-Founder, Director & CIO (Chief Influence Officer)
First Japanese sprinter to win a medal in a track event at a World Competition. Current Japanese record holder for Men’s 400 meter hurdle (as of January 2017). Bronze medalist of the 2001 World Championship in Edmonton and the 2005 World Championship in Helsinki.
Represented Japan for Sydney, Athens, and Beijing Olympics. Started running professionally in 2003. Retired from 25 years of competitive athletics in 2012.
Pursuing ways to pass on the benefits of sports into society through associate organizations; Athlete Society (Chief Administrative Officer, Founded 2010)andXiborg (Founded 2014 ).
Assigned to Bhutan’s Olympic Committee (BOC) ambassador in April 2015. Continues to support countries that are limited in Olympic medal experiences.Other assignments include;
Specially assigned researcher for the Research Center for Advanced Science and Technology in Tokyo University (2014) Member of the evaluation committee for the New National Stadium reconstruction planning procedure of the Ministry of Education, Culture, Sports, Science and Technology (2015) Sports Legacy Project management committee member for the Tokyo Marathon Foundation
■Company name： FanForward Inc.
■Address： 6-34-3 Jingumae Shibuya-ku,Tokyo, Japan, 150-0001
■Founded： October, 2016
■Representative Director： Masanori Kawana
■Business domain： Sports/music entertainment, fan engagement
We are looking for talents who are excited about revolutionizing Asian sports entertainment business and seeking to support our initiatives.
Experienced full-stack engineers or even students who aspires to develop together with the company are welcome! Look forward to sharing what we do in more details.